Are you really taking photos of your listings with your cellphone? You caution your sellers about the importance of curb appeal. You counsel them to clean up and maybe even stage the home’s interior. Then you come along, snap some quick photos on your smartphone and slap them on the MLS.
First impressions are essential. If home-buyers aren’t sold on the images they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home.
Emotion is the No. 1 trigger of the affluent buyer, so use it to your advantage. A good photo can speak not a thousand words, but a million words. When selling your home, ensuring that you do everything in your power to enhance its appeal and decrease its time on the market is vital. Additional months, or even weeks on the market can drastically affect your homes selling value. This is why it’s imperative that you don’t cut corners during the process.
Photography is not just an important element of real estate marketing, it’s quickly becoming the most essential one. Many agents are content with taking a few pictures using a point-and-shoot camera or a cellphone. Unfortunately, due to their limitations, these cameras are often incapable of capturing the true nature of a property. Spacious rooms become small, dark and uninviting; windows with jaw-dropping views become walls of white light; stunning architecture warps into strange and unappealing angles.
Great photography can draw a buyer in. Bad photography can turn them away. A professional photographer has the skill to show a property at its very best. My passion is to ensure these spaces look as beautiful in print as they do in real life.
Here are a couple of examples of photos taken with the cellphone vs photos taken with professional equipment.
I am offering a comprehensive array of professional quality photographs and print materials that are vital for today’s real estate professional. High-end marketing materials give agents a distinct advantage in listing presentations. The result is new listings, ecstatic clients and more interested buyers at your open house. I am committed to assisting real estate agents achieve success by generating premium marketing materials in a timely manner at an affordable price.